What are the trends for 2022 of digital marketing services in Pakistan

Ever since the pandemic, people are now connecting via the internet more than in person. The days of lockdown made us realize that so many things can be done without stepping outside your house. These are some jobs, shopping, and even meeting with friends.

Read More: What is the Most Useful Digital Marketing Services in Pakistan?

So, in 2022, the internet would be a major reality as most of the connection would be done through it. This gives the golden chance to digital marketers as people can be approached online much easier now.

1. Interactive content

The quality of content is judged by how many and for how long people stay hooked to that. In 2022, brands and online stores of other kinds are keeping products in the backseat and focusing more on engaging people through fun things they would have to do as customers.

Many brands go for online quizzes and personal suggestions that are relevant to what they do and people feel connected to them.

2. Social messaging trends

The use of social media in the form of 'business accounts' has been in use since 2018 but this year is gonna take it to the next level. Not only chat but persuade through social media. A digital marketing agency in Pakistan can interact quite easily with its clients and potential customers on the behalf of the brand.

Also, when buyers see the choice of getting directly in touch with owners or managers in any organization, the brand gets credible.

3. Artificial intelligence growth

2022 is the jackpot year for AI to grow. The use of artificial intelligence would be at its peak when it would become helpful in tracking consumer data and search trends. This way the marketing experience would be improved and new digital marketing services in Pakistan would arise with new ways to operate.

Brands would have an easier time in reaching maximum people and selling their products which automatically benefits the marketing sector.

4. Virtual reality

VR glasses would be the main tool for accomplishing this task. Companies in 2022 and beyond would introduce virtual reality to give three-dimensional in-store tours to people online. This would give an illusion of a real store visit without leaving the house.

It would not only make searching the shopping websites fun. Maximum visitors would end up buying something after getting inspired by the way they exploited the store. And it is a win-win for brands and providers of digital marketing services in Pakistan.

5. Artificial reality

The bad rep about online shopping would end in 2022 as any digital marketing agency in Pakistan can now give a 3D look of the product to target customers. All the complaints that the product looks one way and appears to be different would come to an end. This way only the high-quality items would prevail and no chances for shopping scams would be left.

6. AI chat boxes

So far, you might have seen a chat box with either a robot or some person typing replies to your questions. But now, you can stay in touch with them while scrolling through the entire store. Any question you have about any product would be replied to instantly in short and comprehensive answers that would save you time and guide you better to shop.

7. Video marketing

This is probably one of the current strategies that would stay for long. Video content is addictive as it is short, visual, and colorful. So, the video marketing in the form of youtube short clips, IGTV clips, or Gifs would keep entertaining people and hook them enough to buy something from the brand.

8. Voice search

None of us want to type large sentences when we can simply tell the Google Assistant to search for it. Particularly in 2022, online shoppers would be indulging in talking to their phones while doing other chores that require hands. Of course, if technology wants to be a part of everyone's life then it must make things easier for people. Digital marketing services in Pakistan would be redesigned accordingly. By then, keywords would not only be something people type in search engines but what people speak as well.

9. Shoppable posts

This is not something new but would stay on the shopping profiles for many years. So, shoppable posts do belong to the future as well. They create ease by not requiring tedious scrolling through the website to find the product's details. Instagram already has the feature to know a product's details without visiting the website.

10. Programmatic advertising

Such a way of advertising will change the way people see ads and brands would not have to pay a huge sum for marketing their products. Advertisements would be placed on the most suitable pages automatically where the target audience is present. This way, the manual effort would not be required in posting them.